When ATR Creative — a Bangkok-based content production agency — messaged us about booking the full studio for a single day, they had a very specific brief: two brand clients, five outfit changes, three rooms, and enough content to fill both companies' social feeds for the next six weeks. We told them to bring it on.
What unfolded over nine hours was one of the most efficient content days we've seen at SparQ Spaces — a masterclass in batching, planning, and making every square metre count. Here's how they did it.
The Brief: Two Clients, One Day
ATR Creative had taken on campaigns for two clients simultaneously: a Thai streetwear label and a wellness skincare brand. On the surface, the briefs seemed incompatible — urban edge versus clean minimalism. But their creative director, Aroon, saw a solution: the full studio booking at SparQ Spaces gave them access to five completely different environments without leaving the building.
"We could have booked five different locations across Bangkok over five different days," Aroon told us afterwards. "But the travel time, the logistics, the inconsistent lighting — it would have doubled our production costs. Here, we just walked between rooms."
Morning: The Streetwear Campaign
The morning session kicked off at 8am sharp in the Thematics studio. The streetwear client needed gritty, character-rich imagery — and Thematics delivered exactly that. The team opened with the Street Art Spectrum backdrop for hero shots, then rotated through UrbanForge for the denim campaign and SynthWave for a product teaser video that required neon-lit cinematic energy.
Thematics Morning Schedule
- 8:00–9:30am — Street Art Spectrum: hero fashion stills, 3 looks
- 9:30–10:30am — UrbanForge: denim range campaign
- 10:30–11:30am — SynthWave: product video + lifestyle stills
- 11:30–12:00pm — Transfer to Lounge, wardrobe change & lunch
By midday, the streetwear campaign was wrapped — over 400 raw selects across three distinct looks and environments. The team took 30 minutes in the Lounge to rest, change, and mentally shift gears before the afternoon.
Afternoon: The Skincare Campaign
Post-lunch, the entire mood changed. The Infinite Canvas room was pre-lit for the skincare shoot — a clean White Sea cyclorama setup with a single large octabox above and a reflector below, producing the soft, shadowless light that wellness brands demand. Three of the five looks were shot here, cycling through minimalist product arrangements and model close-ups that the brand's art director could use across website, social, and paid ads.
For the final two looks, the team moved to Chroma Canvas and the Nature's Palette set — warm wood tones and natural window light for the lifestyle imagery that would anchor the brand's Instagram grid. The contrast with the clean cyclorama shots gave the campaign a range that neither room alone could have delivered.
The BTS Session: Content About the Content
Smart agencies know that the BTS footage is often as valuable as the campaign content itself. ATR Creative had a dedicated videographer rolling throughout the day, capturing the setup, the transitions, and the creative process. By end of day they had not just two full brand campaigns but a 3-minute behind-the-scenes reel for each brand's story content — six weeks of posts from a single booking.
What Made It Work
Aroon's key advice for agencies considering a full-day studio booking: plan your room transitions like a director plans a film schedule. Know which room you're starting in, which lighting setup carries over, and which models are needed in which sessions. The logistics of moving between rooms at SparQ Spaces are simple — everything is on one level, and the dressing room is always central.
- Map your lighting setups in advance — Godox panels can stay rigged between similar-mood shots
- Use the Lounge as a buffer zone between room transitions (wardrobe + reset)
- Schedule high-energy sets (SynthWave, Street Art) in the morning when the team is fresh
- Keep the clean/minimal sets (Cyclorama, Nature's Palette) for the afternoon
- Always build in a 15-minute hard stop before your booking ends — you'll need it for pack-down
ATR Creative left with over 900 usable frames across two brand campaigns, two BTS reels, and enough behind-the-scenes photography to keep both clients' stories going for months. A single 9-hour booking. One address on Sukhumvit Soi 2.
If you're a content agency or brand looking to batch a full production day, get in touch — we can help you plan a room schedule and make sure your day runs as smoothly as ATR's did.
